The Role

As our Social Creative Director, you’ll be setting the gold standard for social-first ideas that cut through the noise. You’ll lead and inspire a team of creatives, shaping work that drives culture, fuels conversation, and makes brands unmissable in the feed. You’ll collaborate with strategists, community specialists, creatives and production to bring bold, best-in-class creative to life – on time, on trend, and on point.

What You’ll Be Doing

• Creative Leadership: Setting the creative direction for Fabric Social, ensuring our work is consistently fresh, fearless, and culturally tapped-in.
• Idea Generation: Leading the development of big, social-first creative concepts that resonate across TikTok, Instagram, YouTube, and emerging platforms.
• Client Collaboration: Partnering with brands to push creative boundaries, translating their vision into social content that people actually care about.
• Trend spotting & Cultural Insight: Keeping Fabric Social ahead of the game, identifying shifts in culture, platform behaviour, and internet phenomena before they go mainstream.
• Executional Excellence: Overseeing the creation of high-quality social content, from campaign ideation to final delivery, ensuring platform-native execution.
• Strategic Thinking: Working closely with strategy and community teams to make sure creative doesn’t just look good – it works.
• Communication & Persuasion: Clearly articulating ideas, selling concepts to clients, and rallying both internal teams and external stakeholders around bold creative visions.
• New Business & Pitch Leadership: Supporting and occasionally leading new business pitches from a creative perspective – crafting standout concepts, building compelling decks, and confidently selling ideas to prospective clients.

What We’re Looking For

• A Social-First Creative Mind. You live and breathe social. You instinctively know what will pop on a feed and why.
• A Visionary. You don’t just follow trends — you want to make them. You bring a fresh perspective to social creativity.
• A Natural Leader. You’ve led creative teams before and know how to get the best out of people.
• A Strong Storyteller. Whether it’s a two-second TikTok hook or a full campaign narrative, you know how to craft compelling brand stories.
• A Platform Expert. You understand the nuances of each social platform, from algorithmic quirks to cultural communities.
• A Hands-On Doer. You’re not just here to direct; you’re happy to roll up your sleeves and get stuck in.
• An Agency Pro. Experience working at a social-first or creative agency, leading work for major brands.

What You’ll Get

• The chance to help define the creative vision of a fast-growing, rule-breaking social agency.
• A seat at the table, working with brands that want to push boundaries in social.
• A culture that champions creativity, collaboration, and genuinely great work.
• A team of mavericks, trendsetters, and cultural obsessives who love what they do.
• Competitive salary and benefits.

If you’re ready to shape the future of social creativity, let’s talk.